Imaginary perfection

I wrote last week about bad first drafts and why we should do more of them: because getting something out there, however bad, is often the best way of moving forwards with a creative project. I write bad first drafts with a sense of taking one for the team: OK, I’ll be the one who makes myself vulnerable to criticism if it means we can finally get going on this.

The bad first draft

I sometimes do copywriting work for clients who struggle to define exactly what they want. My tactic, which often surprises people, is to come up with what I call “a bad first draft”. It’s easier to look at what I’ve come up with and tell me why it’s wrong than agonise over trying to create a brief for the copy you want.

Living with RSI

It started with a twinge. In 2006 I was a new freelancer who jumped at every job offered me. Sometimes that meant working 50 hours a week, but I’d happily do it because I knew that next week, there might be no work at all. I couldn’t believe I was getting paid to write; the very idea of turning work down seemed ridiculous.