Part of my work, both paid and voluntary, involves running social media accounts for various organisations. I often try out different software for scheduling tweets, measuring social media engagement and so on. A year ago I decided to upgrade my Hootsuite account to a Pro (paid) account so I could access the analytics service.
Do nursing and social media go together? Two years ago, the European Oncology Nursing Society (EONS) decided to find out by launching a social media presence and hiring me to run the Facebook and Twitter accounts. The initial 12-week trial was surprisingly successful; I was able to report back with solid evidence of growing engagement. So we continued. Last summer I ran a social media training workshop for the EONS Board, which resulted in several executive members developing their own Twitter presence for the first time.