Have you booked advertorial space for your business?
You don't need to write it yourself! I've written dozens of advertorials for local and national magazines.
I should offer warm thanks to Stagecoach Oxfordshire for providing me with a perfect example of the behaviour I’ve blogged about: responding slowly to direct complaints but paying rapt attention to social media.
I’ve written a lot recently about how organisations set up their channels of communication to make complaining difficult or fruitless.