Earlier I criticisede-consultancy.com about an article purporting to explain what journalists look for when they come to a website. I'm going to post some constructive advice soon, but first I want to highlight the assumptions behind the article and why they're wrong.
It reads as if the writer has enrolled in a Victorian object lesson about journalism, but never actually met a real live journalist. It represents the newsgathering process about as well as What Women Want mapped the depths of female consciousness.