I wrote earlier this week about boycotts and the pervasive idea that they “don’t work”. I hope I’ve explained why that’s the wrong way to think about your choices; you can’t punish Nestle or Vodafone by withholding your custom, but where you spend your money should still matter to you.
So boycotts are fashionable again. I’ve been boycotting Starbucks since the early Noughties because of their aggressive business tactics; now I’m joined in that boycott by hordes of people who are unhappy because of the company’s attitude to tax. Now I know how Michaela Strachan felt when statement earrings came back into fashion: pleased, slightly righteous, and tempted to shout “I was doing it first!” a lot.